When a business falls on hard times, it seems that marketing is one of the first things to go. On the surface that may seem logical–you don’t need marketing to survive. However, you do need customers, and chances are you earn those customers through some form of marketing. In the current state we are in, restaurants can no longer rely on revenue generated through foot traffic and habitual customers. The country has been on lock down for over 2 months. Almost no one is walking around, just browsing for a place to grab a bite.
While business may have slowed, or your restaurant may be on a temporary hiatus, it is still important to stay in front of your customers. You need to remain familiar whether it’s promoting your take-out and delivery menu or simply reminding your customers of your brand. Eventually, all of this will end, doors will open, and you customers are going to be hungry. So, get ready to win them back!
Essentially, you have the opportunity to make a new first impression with some gold medal marketing. The most efficient and cost-effective way to do that is to reach your customers through social media. To really make an impact, you are going to need some grade-A content.
If there are two words that you hear more often than any others in the marketing world, they are data and content. Previously, we took some steps into the data pool
and discussed the importance of growing a customer database. In this article, we are going to talk all about what you feed that database–Content!!
Content content content. It’s all about content. Show who you are. And show your product. Show your brand. Keep your audience entertained, engaged, and aware.